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David von Rosen: Germany must rediscover its ambition

07 June 2025

David von Rosen was interviewed and quoted by The Sunday Times, speaking on how Germany can better foster ambition and entrepreneurship to reignite its stagnant economy. The article explores Germany’s declining work ethic and the country’s debate over productivity and working hours under new Chancellor Friedrich Merz.

“As a country, we’ve been too complacent and comfortable, too used to the status quo and stability. We’re attached to our established economy, and it’s no longer supporting us."

David von Rosen

In his comments, von Rosen argued that Germany has grown too complacent and must raise its working hours and ambition to sustain its standard of living. Drawing comparisons to the work culture in Dubai, he stressed the importance of fostering motivation and risk-taking over relying on minor incentives or policy tweaks.

The article discussed Merz’s proposals to revive Germany’s economic growth, including tax-free overtime and incentives for pensioners to stay in work. However, von Rosen remained sceptical, calling instead for structural reforms such as an Office for Entrepreneurship to reduce bureaucracy and support innovation in emerging sectors.

“We’re still thinking backwards and looking to our manufacturing to save us, but we need to be looking forward to new technologies and industries."

David von Rosen

Read the full article here.

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